Summary: state your understanding of the following using paranormal activity as a case study

Impact of new technology on media
-Apps
-Twitter/Facebook
-Television to show trailers
-Internet

Distribution and marketing strategies by media institutions
-social networking
-online material
- teasers
-audience reaction rather tham clips of the actual film to persuade people to watch it
-make their own website

The use of new technology to faciliate more accurate targeting of specific audiences
-Demand Button
-twitter
-facebook
-comment boxes

How audiences embrace the use of new digital media technology
- 3D
- Smell-O-vison
-IMAX
-HD